https://lens.narron.io/blog/ Guides on Generative Engine Optimization (GEO) — how to get your brand mentioned and recommended by ChatGPT, Gemini, Claude, and Perplexity. en https://lens.narron.io/blog/mentions-vs-citations-in-ai-search/ https://lens.narron.io/blog/mentions-vs-citations-in-ai-search/ AI search has two currencies: citations and mentions. They get conflated in every GEO conversation, and most brands optimize for the wrong one. Why mention share is the senior metric of the GEO era — and why you can't publish your way into it. Wed, 15 Jul 2026 00:00:00 GMT geo ai-visibility mentions citations https://lens.narron.io/blog/seo-to-geo-market-shift/ https://lens.narron.io/blog/seo-to-geo-market-shift/ Traditional search volume is falling, zero-click answers are the norm, and AI-referred visitors convert 4.4× better. The data behind the shift from ranked links to generated answers — Gartner, Bain, Pew, Semrush, and a 1M-keyword study, 2024–2026. Tue, 14 Jul 2026 00:00:00 GMT geo ai-search market-data seo https://lens.narron.io/blog/ai-visibility-audit-checklist/ https://lens.narron.io/blog/ai-visibility-audit-checklist/ An AI visibility audit checks whether AI assistants can find, understand, and recommend your brand. Work through these 10 steps — from a no-JavaScript crawl test to competitor share-of-voice — to find exactly where you're losing AI answers. Mon, 06 Jul 2026 00:00:00 GMT geo audit how-to checklist https://lens.narron.io/blog/how-to-get-cited-by-perplexity/ https://lens.narron.io/blog/how-to-get-cited-by-perplexity/ Perplexity cites pages it can retrieve, parse, and quote: crawlable content that directly answers the question, corroborated by other sources it trusts. Here's what actually drives AI citations — and how to earn them for your brand. Sun, 05 Jul 2026 00:00:00 GMT geo perplexity citations ai-search https://lens.narron.io/blog/what-is-generative-engine-optimization/ https://lens.narron.io/blog/what-is-generative-engine-optimization/ Generative Engine Optimization (GEO) is the practice of improving how often and how favorably your brand appears in AI-generated answers from ChatGPT, Gemini, Claude, and Perplexity. Here's how it works and why it matters. Wed, 24 Jun 2026 00:00:00 GMT geo ai-search fundamentals https://lens.narron.io/blog/how-to-rank-in-chatgpt-and-ai-search/ https://lens.narron.io/blog/how-to-rank-in-chatgpt-and-ai-search/ To rank in ChatGPT and AI search, make your brand easy for models to describe, build consistent third-party mentions, publish answer-shaped content, and measure your visibility across every assistant. A practical step-by-step guide. Sat, 20 Jun 2026 00:00:00 GMT geo chatgpt how-to ai-search https://lens.narron.io/blog/ai-visibility-vs-traditional-seo/ https://lens.narron.io/blog/ai-visibility-vs-traditional-seo/ Traditional SEO competes for a ranked position on a results page; AI visibility competes for a mention inside a synthesized answer. They share foundations but differ in the unit of competition, how results are measured, and how fast they change. Tue, 16 Jun 2026 00:00:00 GMT geo seo comparison ai-search